About Me

Hi everyone, and welcome to my personal website! I’m Yi Ji (計懿), a first-year Ph.D. student in Quantitative Marketing at The University of Hong Kong, where I am fortunate to be advised by Professor Shan Huang.

My current research interests primarily focus on (1) leveraging large language models (LLMs) to simulate consumer and user behavior, and (2) integrating LLMs with traditional machine learning methods to enhance decision-making processes.

Before joining HKU, I earned dual bachelor’s degrees in Computer Science and Business Administration from The Chinese University of Hong Kong, where I completed my final year project under supervision of Professor Chi-Wing Fu, Philip, and worked closely with Professor Yi-Shan Lee. I am also proud to be an alumnus of New Asia College.

You can find my CV here.