About Me

Hi everyone, and welcome to my personal website! I’m Yi Ji (計懿), a first-year Ph.D. student in Quantitative Marketing at The University of Hong Kong, where I am fortunate to be advised by Professor Shan Huang.

My research focuses on AI in Marketing, Human-AI Interaction, and Computational Social Science, exploring how artificial intelligence reshapes consumer behavior and business strategies.

Before joining HKU, I earned dual bachelor’s degrees in Computer Science and Business Administration from The Chinese University of Hong Kong, where I worked closely with Professor Yi-Shan Lee. I am also proud to be an alumnus of New Asia College.

You can find my CV here.