About Me
Hi, I am Yi Ji (計懿), a second-year Ph.D. student in Quantitative Marketing at the University of Hong Kong, where I am fortunate to be advised by Prof. Shan Huang.
I obtained my bachelor’s degrees in Computer Science and Business Economics from the Chinese University of Hong Kong, where I was supervised by Prof. Chi-Wing Fu, Philip and Prof. Yi-Shan Lee. I am also proud to be an alumnus of New Asia College.
My current research interests focus on AI Applications in Marketing, Economics of AI, and Computational Social Science. Methodologically, I leverage large language models (LLMs), machine learning, and A/B testing to study data-driven decision-making and market behavior.
My research aims to generate insights that are usable and impactful for practitioners. I actively collaborate and communicate with practitioners from leading tech companies—including Google, ByteDance, and Tencent—as well as emerging start-ups.
Feel free to contact me at yi-ji-mkt [at] connect [dot] hku [dot] hk or jy [at] datawake [dot] ai.
Education
Ph.D. in Quantitative Marketing · Sep 2024 - Present
B.Sc. in Computer Science · Sep 2019 - Jul 2023
B.B.A. in Business Economics · Sep 2019 - Jul 2024
Industry Experiences
Research Intern · Applied Research Team
Data Science Intern · Advanced Data Group
Data Scientist · Technical Engineering Team
Research Intern · Search and Application Group
Data Analyst Intern · SRE Group
Selected Scholarships and Awards
Postgraduate Scholarships, University of Hong Kong, 2024 - 2028
FBE PhD Entrance Scholarship, University of Hong Kong, 2024
HKSAR Government Scholarship for Outstanding Performance, HKSAR Education Bureau, 2023
Outstanding Academic Performance, Chinese University of Hong Kong, 2021 - 2023
Dean’s Honours List, Chinese University of Hong Kong, 2019 - 2023