About Me
Hi! I’m Yi Ji (計懿), a third-year Ph.D. student in Quantitative Marketing at the University of Hong Kong, where I am fortunate to be advised by Prof. Shan Huang.
Prior to joining HKU, I earned dual bachelor’s degrees in Computer Science and Business Economics from the Chinese University of Hong Kong, where I had the privilege of working with Prof. Chi-Wing Fu and Prof. Yi-Shan Lee.
My research lies at the intersection of Artificial Intelligence, Marketing, and Computational Social Science, with a particular focus on AI Applications in Marketing and the Economics of AI. I draw on large language models (LLMs), machine learning, and field experiments to understand how AI shapes decision-making, consumer behavior, and market dynamics.
I am passionate about bridging academic research and real-world practice. Through collaborations with industry practitioners at leading technology companies, including ByteDance and Tencent, as well as emerging startups, I strive to develop research that is both academically rigorous and practically impactful.
Feel free to reach out at yi-ji-mkt [at] connect [dot] hku [dot] hk or jy [at] datawake [dot] ai. I’m always happy to connect and exchange ideas!
Experiences
Selected Honors & Awards
- Postgraduate ScholarshipUniversity of Hong Kong2024 – 2028
- FBE PhD Entrance ScholarshipUniversity of Hong Kong2024
- HKSAR Government Scholarship for Outstanding PerformanceHKSAR Education Bureau2023
- Silver & Bronze Awards for Outstanding Academic PerformanceDepartment of Computer Science and Engineering, CUHK2021 – 2023
- Dean's Honours ListChinese University of Hong Kong2019 – 2023