Teaching Assistantship

MSMK7034 - A/B Testing in Product Management

• Instructor: Shan Huang
• Elective Course for the Master of Science in Marketing Programme
• This course will cover the most cutting-edge digital experimentation methods used in daily operations at large technology firms, such as Tencent, Alibaba, Facebook, and LinkedIn. We will also share the key lessons and pitfalls encountered in practice. Topics include the statistics behind experiments, experimental design, methods of analyzing experiments, networked experiments, quasi-experiments, A/B testing platform and culture in organizations, and recent development in digital experimentation. Students will also learn how to conduct and analyze online experiments using programming languages, such as python, in assignments and a course project.
• Delivered 6 tutorials; designed and graded individual assignments and the final group project

Capstone Projects for Master Students

• Instructor: Shan Huang
• Elective Course for HKU Business School Master Students (Business Analytics and Marketing)
• This course is collaborated with the Digital Marketing & Data Science Team of Tencent IEG Global, focusing on game market potential mining and production, AI email generation, and AI customer service construction to empower business digital transformation.