MSMK7034 - A/B Testing in Product Management
Elective Course for the Master of Science in Marketing Programme
My Role
Teaching Assistant: Delivered 6 tutorials; designed and graded individual assignments and the final group project
Course Description
This course will cover the most cutting-edge digital experimentation methods used in daily operations at large technology firms, such as Tencent, Alibaba, Facebook, and LinkedIn. We will also share the key lessons and pitfalls encountered in practice. Topics include the statistics behind experiments, experimental design, methods of analyzing experiments, networked experiments, quasi-experiments, A/B testing platform and culture in organizations, and recent development in digital experimentation. Students will also learn how to conduct and analyze online experiments using programming languages, such as python, in assignments and a course project.